North Myrtle Beach Chamber of Commerce
270 Highway 17 North
North Myrtle Beach, SC 29582

Contact:  Jennifer Prince, Media/Communications Specialist
Jennifer@northmyrtlebeachchamber.com
Phone:  843- 281-2662
Fax:  843-280-2930

North Myrtle Beach Chamber Blitz Marketing Campaign
Results Yield 70% Increase in Leads

North Myrtle Beach, SC- The North Myrtle Beach Chamber of Commerce in conjunction with the City of North Myrtle Beach developed a special $250,000 Blitz Marketing Campaign to run in our drive markets this past Spring.  City Council approved this additional funding after meeting with Chamber leaders and discussing the need for a tourism push in North Myrtle Beach.  The blitz campaign came just in time for the summer season. 

The online marketing campaign included pay–per-click advertising with Goggle and Yahoo.  Also, ads were placed on Trip Advisor, Travelocity, The Charlotte Observer, Raleigh News & Observer, and AAA Carolinas websites.

The marketing campaign, which ran from March 15th – July 15th, leveraged the impact of the Chamber’s current marketing efforts already in place.  The Chamber’s internet inquires rose 70% during that time.  In June alone, the Chamber distributed 39,355 Visitors Guides.  The total number of impressions the Chamber website, www.NorthMyrtleBeachChamber.com received during that time was 20,890,762.

“The Mayor and Council recognized the urgent need for additional marketing during this challenging economic time.  Our consistent branding message delivered us significant results,” stated Marilyn Rinehart, Director of Marketing & Advertising for the Chamber.

For more information regarding The North Myrtle Beach Chamber of Commerce Convention & Visitors Bureau please visit www.NorthMyrtleBeachChamber.com.

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