North Myrtle Beach CVB Unveils Groundbreaking Tourism Research

Posted by: Crawford on Friday, April 15, 2016 at 1:00:00 pm

We all know North Myrtle Beach is unique. Our eclectic mix of characters, family-friendly accommodations, attractions, unexpected adventures and beachside beauty has made us a first-choice destination.


In an effort to refine the area’s brand voice, capture its appeal, and fine-tune marketing expenditures, the North Myrtle Beach CVB, thanks to support of the North Myrtle Beach Chamber of Commerce’s “Building North Myrtle Beach” growth campaign, contracted recognized travel industry experts Gray Research Solutions (GRS) out of Nashville for an in-depth research initiative.

GRS gathered extensive data, statistics and surveys for months, before compiling a three-pronged report that measures Lodging Performance, Visitor Profiles and Economic Impact, from March 2015 through August 2015, in the first of many repeating research cycles.

Here’s just a sample of economic impact data*:

  • $956,134,761 in indirect visitor expenditures were spent inside North Myrtle Beach; $181,722,207 was spent by visitors outside of the city of North Myrtle Beach
  • $1,411,063,680 in direct visitor expenditures were spent inside North Myrtle Beach; $268,185,633 was spent by visitors outside of the city limits
  • 11,643 jobs are a direct result of tourism in North Myrtle Beach; 2,213 additional tourism jobs were created outside of the city limits
  • $12,504 represents the amount visitors save EACH household in taxes in North Myrtle Beach every year

To help shape your own marketing planning, helpful visitor profiles, and lodging data visit our Industry Partners page.

*Gray Research Solutions 

 

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