The North Myrtle Beach Chamber of Commerce Convention & Visitors Bureau is proud to announce the "Building North Myrtle Beach" Campaign, a $3.5 million dollar Five-Year Sustainable Growth and Prosperity Initiative.
The private-sector driven plan is comprised of three strategies and a number of action steps to be implemented over the next five years:
I. Grow the Visitor and Destination market. Five year budget: $2.5 M
II. Diversify the Local Economy & Employment Base. Five Year budget: $500,000
III. Equip the Chamber to function as the focal point for growth & development and state-of-the-art business resource and Visitors Center. Five year budget: $500,000
Total Five-Year Funding Need: $3.5 M
"By investing in the Building North Myrtle Beach Initiative, businesses and local government will see a measurable return on their invested dollars, while helping improve the economic outlook, sustainable development, and quality of life for everyone in the North Myrtle Beach area," stated Marc Jordan, President/CEO. "Building North Myrtle Beach will serve as an historic catalyst for our community as our state and nation slowly recovers from the economic downturn experienced over the last five years," he continued.
Stimulating new and existing business growth, improving the earning power of workforce, and spearheading community improvements, is all part of the Building North Myrtle Beach plan. All while strengthening the message of the chamber and building upon the strong relationships that exist within the business community.
Download of copy of the Building North Myrtle Beach Campaign by clicking here.
Campaign Cabinet Members
If you would like to receive more information on the Building North Myrtle Beach Campaign, contact Marc Jordan, President/CEO (843) 361-3039 or email Marc@NorthMyrtleBeachChamber.com.
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Here is the Sun News editorial about the Campaign, published on 12/26/2012
The most impressive part of the North Myrtle Beach Chamber of Commerce’s five-year growth plan is not the plan to diversify the North Strand economy or the push to improve marketing of North Myrtle Beach. It’s not even the focus on sustainable development or its admirable commitment to financial accountability.
All of those are remarkable and worthy of note. But the most impressive part of the Building North Myrtle Beach initiative is that it’s being driven by the private sector.
Faced with a downturn in the economy and a region with great potential but stagnant growth, the North Myrtle Beach chamber turned not to government or taxpayers for help but to local businesses. And the response has been even better than anticipated.
What had been a goal of raising $2.5 million over five years has already been reached, and leaders are now planning for $3.5 million. That includes pledges to the campaign by individual business owners, but a centerpiece of the effort is a voluntary marketing co-op of hoteliers and vacation rental owners who have added $1 per night to their room rates. The money raised (now about $400,000 a year and rising) will be used to market North Myrtle Beach to would-be visitors.
Marketing is a vital component of any business. Tourism, the backbone of our local economy, is no exception, and the exposure this money will buy is a smart investment by those putting it up.
North Myrtle Beach leaders are to be commended for not only getting this project up and running, but building it organically, from the ground up, with private support. The list of business leaders signed on as cabinet members of the campaign is impressive and shows backing from some of the largest employers not only in North Myrtle Beach but in Horry County.
The campaign’s slogan is a quote commonly attributed to management consultant Peter Drucker: “The best way to predict the future is to create it.” North Myrtle Beach leaders have certainly taken that philosophy to heart. The passion of chamber CEO Marc Jordan for the project is obvious and apparently contagious, as he rallies the community to a better tomorrow. With more businesses signing on month by month, we see good things ahead for North Myrtle Beach.