North Myrtle Beach Chamber Of Commerce, Convention And Visitors Bureau Launches “Building North Myrtle Beach 2.0” Sustainable Growth And Prosperity Initiative

Published Tuesday, June 6, 2017 10:00 am

June 6, 2017, North Myrtle Beach, S.C. – The North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau commenced the second phase of its sustainable growth and prosperity initiative, “Building North Myrtle Beach 2.0” to business leaders in the North Myrtle Beach area at a launch event Wednesday, May 31, at Duplin Winery in North Myrtle Beach. The Building North Myrtle Beach 2.0 campaign aims to build the momentum gained in its first phase, the successful “Building North Myrtle Beach” five-year campaign, that raised more than $3.2 million.

Marc Jordan, president and CEO of the North Myrtle Beach Chamber of Commerce, CVB and Jim Smith, president and CEO of Sandhills Bank and campaign chair of Building North Myrtle Beach 2.0, provided updates on the accomplishments of the initial Building North Myrtle Beach initiative, as well as presented goals and introduced cabinet members for Building North Myrtle Beach 2.0, which include: Smith; Jeri McCumbee, Access Medical Center; Ed Horton, Anderson Brothers Bank; Benjy Hardee, A.O. Hardee & Son, Inc.; Laura Crowther, Coastal Carolinas Association of Realtors; Jonathan Fussell, Duplin Winery; Rick Elliott, Elliott Beach Rentals; William Griste, Jr., Grand Strand Dining Group; Fred Richardson, Grand Strand Water & Sewer Authority; Brent Groome, HTC; Neil James, Santee Cooper; and Mendel Bell, Southern Tide Media & Touch MedSpa.

Initiated in 2012, the private-sector driven Building North Myrtle Beach initiative has successfully accomplished many objectives including:

  • Implementation of a $2.5 million out-of-area marketing initiative resulting in more than $1 billion in direct visitor expenditures.
  • Support and promotion of the North Myrtle Beach Sports Complex that produced an economic impact of $25 million.
  • The addition of North Myrtle Beach Chamber of Commerce, CVB staff members to work with the City of North Myrtle Beach to market and promote sports tourism.
  • A new, better-equipped Visitors Center to serve more than 70,000 visitors each year.
  • Vigorous efforts to retain, diversify and attract jobs in the region, driving an economic impact of more than $40 million.
  • Numerous leadership initiatives to establish a new light-commercial industrial park, engage the business community in government affairs through a political action committee and professional lobbying firm and establish a “Job Creation Fund” providing incentives to companies considering relocation or expansion.

North Myrtle Beach Chamber of Commerce, CVB leadership stated the goal of the Building North Myrtle Beach 2.0 campaign as $3.6 million over a five-year period, with $2.5 million generated from the “S.M.I.L.E.” (Strategic Marketing Initiative and Lead Enhancement) Marketing Co-op.– a private fund from more than 30 accommodations members voluntarily contributing $1 per reservation night, and $1.1 million from support from the private sector business community.

Additional goals for the phase two of the campaign include:

  • Accelerate growth with the North Myrtle Beach Chamber of Commerce, CVB, “S.M.I.L.E.” Marketing Co-op.
  • Diversify the North Myrtle Beach economy.
  • Equip and sustain the North Myrtle Beach Chamber of Commerce, CVB as an effective “front door” for visitors, and to serve Chamber members and investors as a capable advocate.

“The past five years of implementing the Building North Myrtle Beach initiative has proven that great results can be achieved when a united business community puts its support and increased financial resources behind a focused strategy,” said Jordan. “Now, with momentum from our first BNMB initiative and with a rebounding economy, I believe in the next five years we are going to see even more impressive visitor growth in our shoulder season and in the diversification of our local economy. The Building North Myrtle Beach initiative is the Chamber’s ‘extra additive in the tank’ that enables us to really move the community forward.”

“By investing in the Building North Myrtle Beach 2.0 initiative, area businesses will see a measurable return on their invested dollars, while helping improve the economic outlook, sustainable development, and quality of life for everyone in the North Myrtle Beach area,” said Smith. “We’re excited about what the future holds for this initiative, and more importantly, for the North Myrtle Beach area.”

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About the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau

The North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau (CVB), an accredited five-star Chamber/CVB founded in 1999, continues to lead by example as an exemplary local business advocate and supporter, as well as a champion of North Myrtle Beach as a top travel destination within the Southeast. Since its founding, the Chamber/CVB has been whole-heartedly committed to advancing the welfare and prosperity of North Myrtle Beach while achieving a thriving, diverse and sustainable economy. In addition, the Chamber/CVB is committed to growing the North Myrtle Beach visitor and destination market by distinguishing the coastal beach town as a premiere travel destination. North Myrtle Beach welcomes millions of visitors to its pristine beaches each year, representing an economic impact of $956,134,761 on the town and its surrounding area in the summer months of 2015. For additional information about the North Myrtle Beach Chamber of Commerce, CVB and the area of North Myrtle Beach, visit www.northmyrtlebeachchamber.com and www.explorenorthmyrtlebeach.com, like the chamber’s Facebook page and follow them on InstagramTwitter and Pinterest.

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